Generating high-quality leads in commercial real estate isn’t easy, deals are high-value and competition is fierce. That’s where Pay-Per-Click (PPC) advertising comes in. When done right, PPC helps your firm attract serious investors, tenants, and buyers who are actively searching for opportunities.
Here’s a quick guide to running effective PPC ads that convert.
1. Target the Right Keywords
Start with keywords that show strong intent.
Think:
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“Office space for lease [city]”
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“Warehouse for sale [region]”
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“Commercial real estate broker [city]”
Use exact and phrase match to avoid wasting ad spend. Over time, expand into broader terms once you’ve identified what’s converting best.
2. Write Clear, Benefit-Driven Ad Copy
Your ad should tell the searcher exactly what you offer and why it’s valuable.
Example:
“Office Space for Lease in Denver – Premium Locations, Flexible Terms. Schedule a Tour Today.”
Tips:
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Mention the city or region directly in the headline.
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Highlight a key benefit (location, flexibility, ROI).
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End with a clear call to action like “Book a Tour” or “Request Availability.”
3. Use Strong Visuals in Your Creative
If you’re running ads on Facebook, LinkedIn, or Display networks, your visuals matter as much as your words.
Use:
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High-quality photos of properties (interior and exterior).
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Clean, professional layouts with your logo.
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Short text overlays (“Now Leasing in Austin”).
A/B test between visuals that emphasize aesthetic appeal and those that highlight investment potential, see which brings better-quality leads.
4. Optimize Your Landing Page
Don’t send clicks to your homepage. Instead, build a dedicated page for each campaign.
It should include:
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A clear headline (“Lease Modern Office Space in Denver”)
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Key property details and photos
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A short form (Name, Email, Company)
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Testimonials or trust signals
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A visible CTA button (“Schedule a Tour”)
5. Write a CTA That Gets Action
Generic CTAs like “Learn More” underperform. Try:
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“Schedule a Property Tour”
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“Request Availability Details”
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“Download Leasing Brochure”
Keep your CTA above the fold, use a contrasting button color, and make sure it loads fast on mobile.
6. Track and Improve
Use Google Tag Manager and conversion tracking to monitor:
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Cost per conversion
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Form submissions or calls
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Which keywords drive the best ROI
Keep refining: pause low-performing ads, test new CTAs, and retarget visitors who didn’t convert.
Ready to take action?
PPC can be a consistent and scalable way for commercial real estate companies to fill their pipeline, but success comes from strategy, not guesswork.
If you want a done-for-you setup, from keyword research and ad copy to creative and conversion tracking, Vanguard Edge Solutions can help you build a PPC system that brings in qualified leads month after month.
👉 Book a free strategy call to get started.