Introduction:
In real estate, competition is fierce, and most agents rely on the same tactics, posting listings online, running open houses, and sharing social media updates. While these methods work, there’s an often-overlooked strategy that can dramatically boost your lead flow: retargeting ads.
What Are Retargeting Ads?
Have you ever visited an online store, looked at a product, and then noticed ads for that exact product following you around on Facebook or Google? That’s retargeting.
For real estate professionals, this means staying visible to potential clients who’ve already shown interest in your services or listings.
Why Retargeting Works for Real Estate
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Warmer audience: People who’ve visited your website are already curious about buying or selling.
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Multiple touchpoints: Most clients don’t convert on the first visit, they need reminders and trust-building over time.
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Top-of-mind marketing: Even if they aren’t ready today, retargeting keeps you in their feed so you’re the first call when they are ready.
How to Get Started with Retargeting (Step by Step):
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Install a Tracking Pixel:
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Add a Facebook Pixel or Google Tag to your website. This allows you to build an audience of visitors.
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Many website platforms make this easy with a copy-paste code.
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Build Your Custom Audience:
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Create segments like “People who viewed listings,” “Visitors to your home valuation page,” or “Users who read your blog posts.”
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Design Targeted Ads:
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Instead of showing the same generic ad to everyone, tailor your message to what they viewed.
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Example: If they looked at listings in a specific neighborhood, create an ad offering a market trends report for that area.
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Offer Something Valuable:
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Free home valuation, downloadable local market guide, or a buyer/seller checklist.
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The goal is to build trust and provide value, not just push your services.
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Start Small and Test:
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A $5–10 daily budget is plenty to begin with.
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Test different headlines, images, and calls to action.
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Pro Tip:
Combine retargeting ads with your email marketing. If someone downloads your market guide, follow up with an automated email sequence offering tips and insights. This nurtures leads even further.
The Bottom Line:
Most agents overlook retargeting because it sounds “technical,” but it’s one of the most cost-effective ways to stay connected with prospects. By staying top-of-mind with people who’ve already visited your site, you dramatically increase your chances of turning them into clients.
Schedule a free call and we will help you setup a retargeting campaign for free!