How to Create a Targeted Ad for Your Real Estate Business (Without Feeling Like a Tech Wizard)

How to Create a Targeted Ad for Your Real Estate Business (Without Feeling Like a Tech Wizard)

🎯 How to Create a Targeted Ad for Your Real Estate Business (Without Feeling Like a Tech Wizard)

Let’s face it, real estate is all about relationships, but if no one knows you exist online, you’re missing out on a lot of potential clients.

That’s where targeted ads come in.

Running a Facebook or Instagram ad might sound overwhelming, but don’t worry — this guide breaks it down step-by-step in plain English. No marketing degree required.

Whether you're looking to get more buyer leads, seller leads, or just build your brand locally, here’s how to get started:

đź›  Step 1: Know What You Want

Before you even log into Meta (Facebook’s ad platform), ask yourself:

  • Who do I want to reach?
    Buyers? Sellers? First-time homeowners? Investors?

  • What’s the goal?
    Get more website visits? Book appointments? Collect leads?

  • Where do they live?
    Be specific. Use zip codes or neighborhoods where you operate.

💡 Example: “I want to get more seller leads in [Your Town] who are thinking of listing their home in the next 3 months.”

✍️ Step 2: Craft Your Ad

You only have a few seconds to catch someone’s attention — so your ad needs to speak directly to their pain point.

For sellers:

“Thinking of selling your home in [City]? Find out what it’s worth in today’s market, instantly. Get your free home valuation now.”

For buyers:

“Homes in [City] are moving fast. Be the first to see listings before they hit Zillow. Tap below to get alerts.”

🔑 Tips:

  • Use a high-quality photo (or a short video).

  • Keep text short and focused.

  • Add a call-to-action like “Learn More” or “Get Free Valuation.”

🎯 Step 3: Set Up Your Targeting

Inside Meta Ads Manager, you can get laser-focused on who sees your ad.

  • Location: Choose your town or zip code — you can even draw a radius around an area.

  • Age range: Target based on typical homebuyers/sellers in your market.

  • Detailed targeting: Try interests like “Zillow,” “First-time buyer,” “Mortgage loans,” or “Home equity.”

👀 Pro Tip: Skip the “Boost Post” button. Use Meta Ads Manager instead — it gives you full control over targeting and performance.

đź“© Step 4: Choose Your Lead Method

Want people to reach out directly? Here are 3 easy options:

  1. Use a lead form (built into Facebook)
    They tap, fill in name/email/phone, and you get the info instantly.

  2. Send them to a landing page or website
    Great if you have a home value calculator or listings.

  3. Use a Messenger ad
    Start a conversation right away inside Facebook or Instagram.

đź“Š Step 5: Launch & Track

  • Budget: Start small — $5–10/day is enough to test.

  • Run time: Let it run for at least 3–5 days before making changes.

  • Watch results: Check your Cost per Lead, Link Clicks, or Impressions inside Ads Manager.

🔥 If your ad is performing well, double your budget. If not? Tweak your image, headline, or targeting.

âś… Quick Recap

You don’t need to be a marketing pro to run a great ad. Just remember:

  • Speak to a clear audience with a clear offer.

  • Use eye-catching visuals and simple language.

  • Track what works — and don’t be afraid to test.

Targeted ads are one of the fastest ways to grow your real estate business and reach people who are already looking. 

 

Want help setting up your first ad campaign? Schedule a free call here and we’ll set it up for you, no stress, no guesswork.

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