When people are on Facebook, Instagram, or any other social media, your ad is competing with family photos, funny videos, and everything else on their feed. A nice picture of a house is not always enough to make them stop scrolling.
The words you use in your ad are just as important as the picture. Good copy can make people notice, feel interested, and take action. Here are some simple tips to help you write ads that work.
1. Focus on Feelings, Not Just Details
Many ads only talk about the house. For example, “3 bedrooms, 2 bathrooms, 1,600 square feet.” That is useful information, but it does not make someone excited.
Instead, talk about how it feels to live there.
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“Wake up every day with a view of the mountains.”
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“A backyard perfect for family cookouts.”
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“A home that feels like a getaway.”
People are not just buying a property. They are buying a lifestyle.
2. Start With a Hook
The first line of your ad decides if people keep reading or scroll past. Use a line that makes them curious. For example:
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“This hidden gem in [city] will not be available for long.”
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“Most buyers miss this feature, but smart homeowners love it.”
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“Thinking about selling? This might surprise you.”
A good hook makes people want to click.
3. Keep It Short
No one wants to read a long block of text. Break your copy into short lines that are easy to skim.
Not great:
“This home has three bedrooms, two bathrooms, hardwood floors, and is close to downtown. It is a great choice for families and commuters.”
Better:
“3 bedrooms, 2 bathrooms
5 minutes from downtown
Big backyard for the kids
This home has it all”
4. Show Proof
Buying or selling a home is a big decision. People want to know they can trust you. Show them proof of your results.
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“Helped 50 families in [city] this year.”
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“Top agent in [area].”
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“Listed Friday, sold by Sunday.”
When people see success stories, they are more likely to work with you.
5. End With a Clear Next Step
Do not forget to tell people what to do next. Make your call to action clear and simple.
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“Book your free home valuation today.”
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“Click to schedule a private tour.”
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“Send us a message to get started.”
Without a clear next step, people may lose interest.
Final Thoughts
Writing good ad copy is not complicated, but it does take practice. Use simple words that connect with people, spark curiosity, and tell them what to do next. Pair that with strong photos and your ads will get more results.
At Vanguard Edge Solutions, we help real estate businesses create ads that bring in more leads and clients GUARANTEED!
👉 Want help with your real estate ads? Book meeting here