The real estate market is more competitive than ever. Buyers and sellers are no longer relying solely on referrals or in-person meetings. They are searching online, comparing listings, and engaging with agents who stand out digitally.
A growing real estate company in the United States partnered with Vanguard Edge Solutions to implement a comprehensive digital marketing strategy. The goal was to attract high-quality leads, improve brand visibility, and create a consistent flow of new clients each month.
The Challenge
Before partnering with us, the company relied on referrals, walk-ins, and minimal online advertising. While business was steady, there were clear challenges that limited scalability:
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Inconsistent lead flow from week to week
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Low-quality inquiries that rarely turned into serious buyers
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Limited tracking and data on where leads were coming from
They needed a structured system that would generate qualified leads predictably and convert them into booked appointments.
Our Strategy
We designed a full-funnel marketing system focused on generating, nurturing, and converting leads through paid advertising and automation.
1. Facebook and Instagram Lead Ads
We created a series of Facebook and Instagram campaigns targeting individuals likely to buy or sell homes within a 25-mile radius of their main service area.
The campaigns used precise audience segmentation based on life events, demographics, and interests related to homeownership and real estate. Each ad included a short lead form capturing name, email, phone number, and property preferences.
Results: In the first 30 days, the campaigns generated 217 new leads at an average cost of $7.84 per lead. By day 60, the total had grown to 428 leads, with the cost per lead reduced to $6.21 as Meta’s algorithm optimized performance.
2. Google Ads for High-Intent Buyers
While social media drove awareness, Google Ads captured high-intent traffic from people actively searching for homes or agents.
We launched search campaigns targeting keywords such as “top real estate agents near me” and “homes for sale in [city name].” Each ad was written with clear local credibility and strong calls to action.
Results: The click-through rate improved from 2.3% to 5.7%, and cost per conversion dropped by 42% compared to their previous attempts with Google Ads.
3. Automated Lead Follow-Up System
To prevent leads from going cold, we implemented an automated email and SMS follow-up system through HubSpot CRM.
New leads received a short sequence introducing the company, showcasing available listings, and offering a free “Homebuyer Guide.” These follow-ups were timed to build trust and prompt conversations quickly.
Results:
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38% of cold leads re-engaged within the first week
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17 appointments were booked within 14 days
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Response times decreased from hours to under 10 minutes on average
4. Retargeting Campaigns
We ran retargeting campaigns aimed at website visitors and social media engagers who did not convert initially. These ads featured client testimonials, video success stories, and “Book a Free Consultation” offers.
Results: Retargeted audiences converted three times higher than new audiences, accounting for 27% of total deals closed during the campaign period.
The Results
After 60 days of consistent optimization and system building, the real estate company achieved:
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118% increase in qualified leads
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43% reduction in cost per lead
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32 new client appointments booked
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3x higher engagement rate on social media
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Clear reporting with personal video reports
With a structured lead generation system in place, the company now experiences a steady, predictable flow of opportunities every month.
Takeaway
Real estate companies that rely only on referrals or sporadic ads often struggle with inconsistency. By implementing a strategic digital marketing system combining social media, search ads, and automation, it is possible to scale predictably while improving lead quality and conversion rates.
At Vanguard Edge Solutions, we help real estate professionals achieve this level of growth through customized campaigns built for scalability and long-term success.
Ready to see similar results?
Book a free strategy call with our team today and discover how to double your qualified leads in 60 days.