🏡 Case Study: How a Local Realtor Turned a Slow Season Into Her Best Quarter Ever Using Facebook Ads
Client: Sarah J. Independent Realtor – Boston, MA
Goal: Generate high-quality buyer and seller leads during a traditionally slow quarter
Service Used: Targeted Facebook Ad Campaign + Custom Landing Page
📉 The Challenge
Sarah had been in the real estate game for over 6 years. She knew Q1 was usually quiet, fewer listings, hesitant buyers, and longer closing timelines. But this year, things were too quiet.
“I went 3 weeks without a single solid lead. I was getting nervous.” – Sarah J.
She tried boosting posts and even paid for a few Zillow ads, but the results were inconsistent and expensive.
💡 The Solution
That’s when she reached out for help. We crafted a hyper-local ad campaign targeting people in the Boston suburbs actively considering buying or selling within the next 3–6 months.
What we did:
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🔍 Identified zip codes with active buyer interest
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✍️ Created scroll-stopping ad copy focused on current market conditions ("Find out what your home is worth in today’s market")
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📱 Built a simple landing page offering a free home valuation
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🔁 Set up automated follow-up emails and texts for every lead
🚀 The Results
Within the first 7 days, Sarah had:
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📩 42 new leads
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📞 9 listing appointments booked
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💰 3 homes under contract by the end of the first month
But the best part? Her total ad spend was just over $400. The commission from one of those listings more than paid for the campaign 5 times over.
“I was honestly shocked. I didn’t think Facebook ads could work this well for real estate.” – Sarah J.
✅ Key Takeaways
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You don’t need to spend thousands to get high-quality leads
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Facebook Ads still work, if you know how to target and follow up
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Even slow seasons can be your best opportunity with the right strategy
📣 Thinking About Running Ads?
If you're a real estate agent wondering how to get more listings, buyer leads, or just want to avoid wasting money on Zillow or Realtor.com, let's have a call.
Book a free meeting with us here