Most businesses think they have a growth plan, but most plans aren't aggressive enough to double your leads.
The truth is, doubling your leads is absolutely possible, but it takes a clear blueprint, consistent action, and a willingness to adjust fast. Here's exactly how to make it happen.
Step 1: Get Crystal Clear on Your Target Audience
You can't market to everyone and expect to scale.
Here's how to zero in on your ICP:
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Define your ideal customer: age, location, income level, homeownership status, lifestyle preferences.
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Identify their pain points: what are they frustrated with right now? (E.g., old kitchen, cracked driveway, leaking roof.)
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Find out where they spend their time: Facebook groups? Local events? Google searches?
Pro Tip: Interview 3-5 past customers and ask them why they chose you. Their words will guide your marketing better than any guesswork.
Step 2: Audit and Optimize Your Online Presence
Your website and social profiles are often your first impression, and most companies lose leads because their presence looks outdated or confusing.
Focus on:
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Speed and Mobile Optimization: Your site should load in under 3 seconds, especially on phones (most traffic is via phones)
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Clear Call-to-Action (CTA): Every page should guide people to take one action (call, form fill, etc.).
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Build Trust Instantly:
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Display real testimonials and project photos prominently.
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Mention awards, certifications, and years of experience.
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Add a “Why Choose Us” section that sounds human, not corporate.
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Simple Fix: Add a big, colorful "Request a Free Estimate" button at the top of every page (use your colors, a website should never have more then 3-4 colors on there theme)
Step 3: Build a Lead Magnet That Actually Works
People don't like giving their info for nothing.
You need a strong reason.
Options that work:
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Free Guides: "Top 5 Mistakes Homeowners Make When Remodeling Their Kitchen"
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Discounts: "Get 10% Off Your First Project Estimate"
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Consultations: "Free 30-Minute Home Project Consultation"
To build it:
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Create a simple landing page explaining the offer.
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Make the sign-up process frictionless (name, phone, email — that’s it).
Important: Follow up within 5 minutes after someone fills out a form, response speed doubles conversion rates.
Step 4: Amplify Traffic with Paid Advertising
Paid ads are the fastest way to scale if done right. Here's the blueprint:
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Facebook/Instagram Ads:
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Use before/after project photos.
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Target people by zip code, age, homeowners only.
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Offer your lead magnet in the ad.
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Google Ads:
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Target high-intent keywords like "bathroom remodelers near me" or "roof repair quotes [your town]."
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Focus on your local service area.
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Write ads that sound like a solution to their problem.
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Budget Smart:
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Start with $20–$30/day.
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After two weeks, double down on the ads getting leads at the lowest cost.
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Big Mistake to Avoid: Don't boost random Facebook posts — run real ad campaigns with specific goals.
Step 5: Create a Follow-Up System That Closes the Gap
70%+ of leads need to be followed up with multiple times before they buy.
Build a system:
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Email Drip Campaigns: Send 3–5 emails over 2–3 weeks educating and offering to help.
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Text Message Reminders: Politely check in if they asked for a quote but haven't booked.
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Retargeting Ads: Show ads to people who visited your website but didn’t act.
Tools like GoHighLevel, Mailchimp, or even a simple CRM with automation can handle most of this.
Rule of Thumb: No lead left behind. Follow up until they say yes, no, or not now (not now is not a no, ask again in a few months)
Step 6: Measure, Adjust, Repeat
What gets measured grows.
You need to know:
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Cost Per Lead (CPL): How much you're paying per inquiry.
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Lead to Customer Conversion Rate: How many leads turn into paying customers.
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Website Conversion Rate: % of visitors who turn into leads.
Every month:
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Cut ads that aren't working.
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Test one new ad or one new offer.
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Improve weak points (ex: if people click your ad but don't fill out the form, fix the landing page.)
Small changes, consistently made, = massive results.
Conclusion
You don't need a magic trick or a viral moment to double your leads.
You need a clear blueprint, consistent execution, and a mindset of constant improvement.
If you'd like help putting this plan into action faster, without wasting money on trial and error, book a free consultation with our team.
We'll help you create a custom growth blueprint for your business.
Or if you want a complete do it for you service we specialize in that.