Step-by-Step Guide to Setting Up Facebook Ads

This is without a doubt the most important steps to make before you start running ads on social platforms:

In this article we will discuss how you can setup a Facebook business profile and how to get access to the ad platform.

Enjoy and we recommend that you follow these steps on your own device. 

Option 1: Setting Up Facebook Ads Yourself

Step 1: Create a Facebook Business Page

Before running ads, you need a Facebook Business Page.

1. Go to Facebook Pages.

2. Choose a category that best fits your business.

3. Fill in your business details (name, bio, website, contact info).

4. Upload a profile and cover image.

Step 2: Set Up Meta Business Manager

This centralizes your assets, including ad accounts and pages.

1. Go to Meta Business Manager.

2. Click "Create Account" and enter your business details.

3. Add your Facebook Business Page and Instagram account (if applicable).

Step 3: Create a Facebook Ad Account

1. In Business Manager, go to "Business Settings."

2. Click on "Accounts" > "Ad Accounts" > "Create a New Ad Account."

3. Set your account name, time zone, and currency.

4. Assign roles to team members (if applicable).

Step 4: Install the Facebook Pixel (for Tracking Conversions)

1. In Business Manager, go to "Events Manager."

2. Click "Connect Data Sources" > "Web."

3. Choose "Facebook Pixel" and follow the instructions.

4. Copy the Pixel code and add it to your website (or use Google Tag Manager).

Step 5: Launching Your First Facebook Ad

1. Go to Ads Manager (here).

2. Click "Create" and select a campaign objective:

   • Awareness (Brand Awareness, Reach)

   • Consideration (Traffic, Engagement, Lead Generation)

   • Conversion (Sales, Store Traffic)

3. Set Budget & Schedule

   • Daily or Lifetime Budget

   • Start and end dates

4. Define Target Audience

   • Location, age, gender, interests, and behaviors

   • Use "Custom Audiences" (previous visitors/customers) or "Lookalike Audiences" (similar to existing customers)

5. Choose Ad Placement

   • Automatic Placements (recommended) or Manual Placements (Facebook Feed, Instagram, Stories, etc.)

6. Upload Ad Content

   • Select an image, video, or carousel format

   • Write compelling ad copy with a clear Call-to-Action (CTA)

7. Review & Publish

   • Double-check everything and click "Publish."

Step 6: Monitor & Optimize

1. Go to Ads Manager and check key metrics (CTR, CPC, ROAS).

2. Test different creatives, audiences, and CTAs (A/B Testing).

3. Retarget website visitors and engaged users.

Option 2: Outsourcing to Vanguard Edge Solutions

If you want expert management of your Facebook Ads for better results, here’s how to outsource to us.

Step 1: Grant Access to Your Facebook Business Manager

1. Go to Meta Business Manager.

2. Click "Business Settings."

3. Under "Users," select "Partners" > "Add a Partner."

4. Enter our Business Manager ID (we will provide this).

5. Assign us access to your Page, Ad Account, and Pixel.

Step 2: Share Your Business Goals & Preferences

We will schedule a strategy call to discuss:

• Your business goals (brand awareness, lead generation, sales, etc.).

• Your ideal customer profile.

• Your preferred budget and timeline.

• Previous marketing efforts (if any).

Step 3: Let Us Handle Everything

1. We conduct market research to define the best audience.

2. We create high-converting ad creatives and copy.

3. We launch and manage campaigns with data-driven optimization.

4. We provide weekly/monthly performance reports.

Step 4: Watch Your Business Grow

With Vanguard Edge Solutions managing your ads, you can focus on running your business while we ensure your ad budget is used efficiently for maximum ROI.

Conclusion

Whether you choose to set up Facebook Ads yourself or let us handle it, running Facebook Ads can help grow your business. If you’re ready to outsource and scale your business faster, schedule a meeting here

 

Next article will be about how to setup and run google ads...