Not long ago, I got a message from a kitchen remodeler in Massachusetts. Let’s call him Dave.
Dave had been in the game for over 15 years. Word-of-mouth had always kept him busy, until it didn’t.
“I don’t know what happened,” he told me during our first call. “Referrals just… dried up. It’s like someone hit the brakes.”
He’d tried a couple of things to get back on track—boosted a post on Facebook, ran a newspaper ad—but nothing stuck. Leads were trickling in slower than ever, and his team was sitting around waiting for work.
By the time he found me, Dave was seriously considering downsizing.
The First Step: Diagnosing the Problem
We started with the basics. Dave wasn’t showing up online where people were searching. No real website traffic, no Google reviews, and his Facebook page hadn’t been updated since 2021.
His business was practically invisible.
We had to change that, fast.
The Game Plan
I laid out a simple, aggressive 30-day plan focused on two key things:
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Generate qualified leads fast
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Build local trust online
Here’s what we did:
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Launched a targeted Facebook ad campaign focused on homeowners in his area actively interested in remodeling
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Set up a clean, fast landing page with before-and-after photos, a compelling offer, and a simple booking form
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Followed up each lead with an automated system that sent texts and emails to pre-qualify and schedule calls
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Encouraged recent happy clients to leave reviews on Google and Facebook to boost credibility
What Happened Next
Within the first week, Dave booked 5 appointments. By the end of the month, he had 17 new leads, closed 4 jobs, and had three more in the pipeline.
“Man, I should’ve done this a year ago,” he said.
It wasn’t magic, it was just about putting the right message in front of the right people, at the right time.
The Takeaway
If you’re relying on referrals alone, you’re leaving your business up to chance. But it doesn’t have to be that way.
Dave’s story isn’t unique. There are a lot of great contractors out there whose only problem is that nobody knows they exist.
You don’t need a million-dollar budget to get results—you just need the right strategy.
Want to learn how this could work for your business too?
Send us a message, and we will walk you through it, no pressure, just real advice.