Imagine your business is like a house. Right now, it’s solid, but you want to add a second floor, a fancy garage, and maybe a pool. To do that, you need tools and a plan. Digital marketing is your toolbox, and this blog is your blueprint. Let’s build something awesome!
Why Digital Marketing Works for Home Improvement
Think of the internet as a giant billboard that everyone drives past. But instead of paying $1,000/month for one billboard, you can talk to thousands of people online for way less.
Real Data Alert!
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85% of homeowners search online before hiring a contractor (Google).
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Home improvement companies using Google Ads get 3x more calls than those that don’t (WordStream).
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Posts with videos on Facebook get 6x more engagement than photos (Socialbakers).
Step 1: Be the Answer to “Help, My Roof is Leaking!”
When someone’s roof leaks, they grab their phone and type: “emergency roof repair near me.” You want YOUR company to pop up first.
How to Do It:
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Google Ads: Like paying for the top spot in search results.
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Example: A roofing company in Texas spent 16 per call (cheaper than a pizza!).
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Google Business Profile: Claim your FREE profile.
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Companies with photos and reviews get 42% more clicks (Google).
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Step 2: Show Off Your Work (Like a Proud Parent!)
Homeowners want to see your work before they hire you. Post before-and-after pics like these:
Social Media Tips:
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Facebook/Instagram: Post short videos of transformations (e.g., “Watch us turn this rusty deck into a paradise!”).
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Pro Tip: Use hashtags like #HomeGoals or #FixItFriday.
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YouTube: A bathroom remodel company in Ohio posted 10 videos and got 50,000 views (and 200 new leads!).
Real Data Alert: Posts with videos get shared 12x more than text posts (WordStream).
Step 3: Make Your Website a “Welcome Mat” (Not a Maze!)
Your website is like your storefront. If it’s messy, people leave. If it’s clean, they stay (and call you!).
Fix These Fast:
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Speed: If your site takes longer than 3 seconds to load, 53% of people leave (Google).
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Mobile-Friendly: 60% of searches happen on phones. Test your site here.
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Clear Call-to-Action: Add a BIG button that says “Get Your Free Quote Now!” or create a high value offer yourself (more on that in the next blog post)
Step 4: Turn Happy Customers into Cheerleaders
When your customer says, “You saved my kitchen!”, ask them to shout it online.
How to Get Reviews:
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Send a text after the job: “Loved your new patio? Leave us a review here!”
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Offer a $10 Starbucks gift card for honest feedback (it works 78% of the time!).
Real Data Alert: 88% of people trust online reviews as much as a friend’s recommendation (BrightLocal).
Step 5: Track What’s Working (Like Checking Your Bank Account)
You wouldn’t build a house without measuring twice. Don’t run ads without tracking results!
Free Tools to Use:
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Google Analytics: Shows how many people visit your site and where they come from.
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Facebook Ads Manager: Tracks how many clicks your ads get.
Example: A window installation company in Florida tracked their ads and realized Instagram brought in younger homeowners (ages 25–35), while Google Ads brought in older ones (45+). They doubled their budget on Instagram and grew sales by 40%!
Real-Life Success Story
Company: “QuickFix Plumbing” (Small family business in the US).
Problem: Only 5 calls a week.
Solution:
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Ran Google Ads for “emergency plumber near me.”
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Posted “before-and-after” clogged drain videos on Facebook.
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Asked for reviews with a 50,000+ in new revenue in 6 months!
Your Action Plan (No Tech Degree Needed!)
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Start with Google Ads ($10/day can work!).
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Post 1 video or before-and-after photo weekly.
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Ask for reviews via text.
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Check your results every Friday (like counting your cash!).
Final Thought:
Digital marketing isn’t magic, it’s just talking to homeowners where they already are (online!). You don’t need to be a computer genius. Start small, track your results, and watch your business grow faster than weeds in a garden!
P.S. We are here to help if you want a complete do it for you service!