Building houses and fixing homes is hard work! But getting people to find you online can be tricky. Many construction companies lose money because they make simple mistakes online. Let's look at 5 easy ways to fix those mistakes.
Mistake 1: People Can't Find You Nearby
Imagine someone wants to fix their bathroom. They search online for help close to home. If you don't show up, they'll call someone else.
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The Fix:
- Google My Business: Think of this like your online sign. Make sure it has your name, address, and phone number right. Add pictures of your work!
- Online Lists: Put your company on websites like Yelp and HomeAdvisor. This helps people find you.
- Use Words People Search: On your website, use words like "fixing roofs in [your town]" so people find you when they search.
Mistake 2: Your Website Is Hard to Use
If your website is slow or hard to use, people will leave.
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The Fix:
- Make it Work on Phones: Most people use phones. Make sure your website looks good on phones.
- Make it Fast: No one likes waiting. Make sure your website loads quickly.
- Tell People What to Do: Make it easy to find your phone number or ask for a price.
- Make it Easy to Find Things: Make your website simple to use.
Mistake 3: You Don't Use Social Media
Social media is like showing off your cool projects to everyone.
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The Fix:
- Show Pictures and Videos: Take pictures of your work before and after.
- Tell People What You're Doing: Share updates on your projects.
- Talk to People: Answer questions and say thank you.
- Use the Right Websites: Use websites like Facebook and Instagram.
Mistake 4: You Don't Use Ads the Right Way
Just putting ads anywhere doesn't work. You need to show them to the right people.
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The Fix:
- Google Ads: Show ads to people searching for your services.
- Facebook Ads: Show ads to people who might need your help.
- Show Ads to People Who Visited Your Website: Remind them you're there.
- Show Ads to People Near You: Only show ads to people in your area.
Mistake 5: You Don't Ask for Reviews
Good reviews are like saying "I'm good at my job!"
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The Fix:
- Ask for Reviews: Ask happy customers to write reviews.
- Show Reviews on Your Website: Let everyone see your good reviews.
- Answer Reviews: Say thank you and fix any problems.
Conclusion:
Don't let these simple mistakes stop you from getting more customers. Fix them, and you'll see more people calling you. If you need help, we can help you fix these problems.