What We Think: How AI and SaaS Companies Can Actually Get More Leads
AI and SaaS are exploding right now. New tools, new platforms, new hype every week. But here’s the thing: cool tech doesn’t automatically bring in leads. People need to see why it matters to them. That’s the real game.
What We Think Works
1. Teach, don’t preach
Nobody cares about every line of code or feature you built. They care about how it solves their problem. Share use cases, quick tutorials, or even a simple “before and after” story. Make it easy for people to get it.
2. Build a community, not just a product
People buy into people. Start a LinkedIn group, a Slack channel, or run casual online meetups. The goal is to create a space where your prospects hang out, ask questions, and see you as the go-to name in your niche.
3. Don’t do it all alone
Partnerships are underrated. Team up with consultants, agencies, or even other startups. A collab can get you in front of a fresh audience way faster than grinding it out solo.
4. Outreach that feels human
Cold email and LinkedIn outreach still work, when it doesn’t feel cold. Forget copy-paste blasts. A few minutes of personalization goes a long way. Talk to them like a human, not like a sales bot.
5. Show proof, not promises
Anyone can say their product is “revolutionary.” Few can back it up. Share case studies, testimonials, screenshots, anything that proves real people are getting real results.
The Gap We See
Most companies either talk too much about the tech (and confuse people) or they go too broad with generic marketing (and get ignored). The winners? They sit right in the middle, clear, relatable, and credible.
Our Take
Getting leads isn’t about shouting louder than the next startup. It’s about being clearer, more human, and more helpful. Educate, connect, and personalize. Do that, and you won’t just get more leads, you’ll get the right ones.